Running for the Hills
If you are new to Direct Marketing or MLM type businesses you are probably experiencing some strange occurrences right about now. Have you noticed when you go to visit family or friends you now see people on the corner with radios? Are they announcing your arrival? As you approach you think you catch a glimpse of one of your relatives or friends snatching up all the kids from the front and back yard bodily throwing them in the house, another person running to the car to pull it in the garage and closing the garage door and all of this activity happens before you reach the front door. You ring the door bell. . . .nothing, You knock politely. . . nothing. You now pound on the door as if you are announcing a fire. . . .nothing. You now find yourself peeking through the windows as you know they are there, but no movement. . .nothing. Not to be deterred you start low crawling along the perimeter of the foundation of the house towards the back yard. You knew military training would come in handy some day. During all this activity you wonder what the heck is going on. You get close to the back yard fence. You know you will catch someone in the back yard. You’re there, at the fence and you suddenly meet up with a pair of Pit Bulls. As you are retreating at a rapid pace you think, wait a minute they didn’t even have dogs? ? ? During all this activity your spouse is waiting in the car patiently but now starts looking for any curtain movement, anything. . .nothing.
Retreating to your vehicle, head lowered your thoughts recall that you had set a time to meet. You shrug your shoulders and depart noting that those same people on the corner with radios are talking with someone. Bloodied and beaten you retreat to the comfort and sanctuary of your own home. These words flow from your mouth, “This Thing Does Not Work!” Then you join the ranks of attrition. Why. . . .Why. . . .Why. . . . You saw the guy on stage, at the “Opportunity” meeting who has been involved in this business for less than a year making mega bucks shouting “you can do it too!” What’s missing from that Message? Simply. . . . HOW? This is what you hear. . . “Get with your family and friends and invite them to an opportunity meeting and we’ll do it for you!”
I have to be honest this approach does work to some extent and many have been very successful. Let’s take a quick look at this. First, you are invited to an “opportunity” meeting. They explain the business plan and tell you they will help you get started with your new business. You sign-up ($200 -$500) and get immediately on their specific product or service. Now they tell you to share this exact process with your family and friends, a warm list business, right? (Remember the beginning of this story. I think they have some kind of radar or early warning system!) How am I doing folks?
Again I must be honest, this does work for awhile and you will have successes. You started out great, then little or nothing. You wonder, “What the heck happened?/” Basically, you have hit the “Sophomore Slump”. “The fear that your initial success was a fluke and cannot easily be repeated, leading to trying too hard and second-guessing your actions.” You start stating things like, “my people are not doing anything!” First, they are not your people, they are your clients! You stop going to the “opportunity” meetings because you do not have any new potential clients with you. You are told that you should come anyway. For the first few I agree as you can learn the business plan for yourself. These “opportunity” meetings normally happen once a week. So I have a few questions for you:
- Why are you waiting 7 days to get your clients in front of the business presenter?
- Why have you not learned the presentation, short and long version yourself?
- Why are you not presenting the business plan yourself?
- Why are depending some else to build your business for you?
- Why are you waiting for “your people” to get going?
- How are you marketing your business? Are you selling it or marketing it?
- What are your marketing strategies for your business?
- What is your personal “Why” statement?
- Are your established Goals and Objectives written and time lined or do you even have any?
- What are your short, mid and long range goals for your business?
- What is your impact going to be in the market of your business?
- How well do you manage your time?
- What are your prospecting strategies?
- How do you handle objections
- What are your follow-up techniques?
- How do I know when and how to close?
HOW DO I GET STARTED?
HOW DO I APPROACH PEOPLE?
HOW DO I PRESENT MY BUSINESS?
HOW DO I ADVERTISE MY BUSINESS?
HOW DO I PROSPECT?
HOW DO I KNOW HOW AND WHEN TO CLOSE?
Now that you are bobbing and weaving like your in a Tyson fight. I want to tell you that these are real businesses and very profitable ventures. The Direct Marketing and MLM businesses are thriving and thriving well. You can and will make a lot of money with the correct knowledge and tools. I must reiterate, you must have the right tools to be successful. Many successful leaders will not reveal their secrets on how they built these huge businesses. So you may be now asking yourself what are the secrets they are not telling us?
We know and will share! http://www.teamprovisionfortune.com
About the Author:
Dale Simmons, Professional Speaker, Author, President/CEO DSE Consulting Inc. and Founder of Team ProVision.
Involved in corporate management for 30+ years and have been a public speaker since 1973. Recently authored a new book called "Straight Talk for the New Public Speaker". My forte is to assist people in building successful businesses. In that, I present several seminars that focus upon business concepts such as setting goals and objectives, business planning, time management, marketing strategies, motivational and lean manufacturing to mention a few. I thoroughly enjoy working with people who have the fire and the excitement to succeed.
Article Source: ArticlesBase.com - Running for the Hills