Why Do We Want to Do Business?
"I decided not to be an regular person. Is my right to be, if i can, special. I don`t want to be an maintained citizen, humiliated by the fact that the State is taking care of me. I want to take risks, i want to dream, to build, to be wrong, to take all over again and to succeed. I choose the challenge of the unknown and the emotion of achievement instead of a quiet existence, guaranteed. I won`t be at anyone mercy, i wont trade my dignity for a bargain. I wont give up when i will be threaten, i wont bow my head to any master. I want to stay proud, straight and fearless, to think and act as i want, to enjoy of what i achieve, to face the world with courage and to be able to say: "These, with the help of God, i did it!"
This is the Creed of the American Association of Entrepreneurs. It sounds great and his truth is valid for any entrepreneur, from anywhere. The scenario is always the same: it all begins with a powerfull desire to do something new, something more complex, more spectacular and more full of satisfactions than anything that they did until then.
You want to have a business. And, once you have identified the proper business for you, you can take farewell from the quiet and monotonous life. You find yourself in the morning buried into a pile of papers, settling different ways to start: yo sell your car and you borrow from all your relatives and friends to be able to have the money; you make tens of calls to every possible suppliers; you go in i don`t know what obscure places in the country, to see if some offer is what you need; you run anywhere for approvals and licences, you have to deal with all kind of fulsome office workers; you argue with your wife who asks you if are out of your minds...
Then, finally, after months of work and borrowing, you go out on the market with your product or services and you fell how with fear at the thought that maybe you will not have clients.
This is some overview of how the beginning of a business look`s like. And this is how the sequel looks like to. Yes, a business means continuing agitation, an agitation that is coming from the fact that the market is imprevisible and you never know what will hapen a year from now, over 6 months or even tomorow.
It looks stress, but this stress that you voluntarily assume has the great merit that allows you to discover an fascinating thing: it allows you to discover what taking a risk really means. And why is risk fascinating?
Very simple: because only him can offer you that big satisfaction, satisfaction that can not be understood, only by the ones that made money, an social position or any other valuable thing by taking the risk to put something very important to them: house, the calm of their familly, their health or why not, the trust in their own powers.
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